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0 pointstptacek15y ago0 comments

Bzzzt. You are having a common nerd/guy adverse reaction to the word "emotional", but as someone who has sold software and services to huge companies staffed with gun-totin' Ron Swansons for 15 years, let me assure you, everyone is receptive to emotions. They're just different emotions†.

Watch Patrick's talk. Particularly the Google slide.

† "Fear" is one my industry has used to great effect; "egotism" is another one.

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4 comments · 2 top-level

dtby15y ago· 2 in thread

And as someone who has sold software and services to huge companies with gun-totin' Ron Swansons for over 15 years, let me assure you that this is untrue.

So, yeah, it's a question of approach. Which was my entire point.

tptacekOP15y ago

You've never seen the "better" product, with superior performance and more feature check-boxes, lose to the product with the more attractive user interface? Because I feel like that's the oldest blues song I've heard sung.

dtby15y ago

Of course. But I don't believe that every sale I have lost for what I believe to be non-rational reasons is inherently an emotional decision. Sometimes I just don't understand the motivations of my customers.

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ahoyhere15y ago

Now now, tptacek, you know that thinking you're superior isn't an emotion if it's a fact ;)

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