Their offices are in Mountain View. I used to live around the corner from them.
[1]: https://www.kiwico.com/blog/2011/06/09/why-the-name-kiwi-cra...
As an idea, maybe they could make use of the surface and print some cut out details which could be eventually assembled into something (a model of some kind). Or the very least put some templates on the website to facilitate the reuse.
Kids would learn that the box should be considered a resource too, not just the juicy sweet content inside, so to speak, extending the kiwi-fruit metaphor.
Nowdays if you claim to be a kiwi in the US people look at you blankly trying to figure out why you might be a small fuzzy fruit
T&G, the New Zealand kiwi company (founded in 1897 by an England-born immigrant to New Zealand) started marketing their fruit as the kiwi in the US in 1959. This was presumably to get a leg up on their Chinese competitors and to associate the fruit with New Zealand instead of with China.
It was their American marketing manager who changed the name
[edit: looks like I misremembered though, neither the Make article nor the website mention radioactivity... must have got it mixed up with something like this: https://en.wikipedia.org/wiki/Gilbert_U-238_Atomic_Energy_La...]
They've created something really amazing with this. Other crates/boxes/etc exist, but they consistently nail the balance of challenge vs fun and overall quality. My 5 year old can follow the instructions herself with only minor prompting from me, and you always get some form of lasting & inspiring object afterwards rather than just stuff that ends up in the bin like many other similar programs. Her room and our house are littered with things she's built herself and that still get use many months later, and they've taught her heaps about how things work.
Fun stuff.
Currently has a 3 month special. No affiliation other than the relevant young person seems to derive at least some benefit.
p.s. no connection to the co, found them from a Google search...
We were surprised when the subscription renewed on us, since we thought we paid one time for three crates.