It's like an email version of vim (or emacs if you prefer), but more GUI-based and for non-technical people. Would you pay for vim, is I think the real question, given that one is an active vim user already. Since it saves me so much time and switching cost from keyboard to mouse, I would pay for it. That it is currently free and open source is nice, too, but I think some programmers would definitely pay if it weren't.