>Which is STILL in the service of trying to expose users to ads and sponsored content.
I agree with you; hence one of many reasons why I personally wouldn't want to work at Snap, for example. I guess just relative to the other things going on there, this at least is for a good cause at the object level, so if I were somehow forced to work there, I'd probably prefer this over product development, and, more importantly, I'd consider the goal of it a lot more worthwhile and good.
>I find it sad that people in our industry are so easily distracted by the technical challenge du jour without looking at the bigger picture of what their work is in service of, which was OP's point.
No, I was specifically disagreeing with OP's point: I was saying the meaning comes from preventing the abuse, rather than the enjoyment of the tech parts. The technical challenge justification was what I was trying to counter, though I maybe didn't make it clear enough. It's not about the tech, but the bigger picture of what the tech is in service of, even if that particular bigger picture is smaller than the overall big picture of the app and company as a whole.
That is, preventing malevolent people, and, in many cases, criminals, from exploiting, harassing, stealing from, and abusing users (many of whom are very young) in various ways. I think even if it were a company that was a million times less ethical, that'd still be a worthy thing to do, given that the company is probably going to exist and have lots of potentially vulnerable users either way.
Of course, in the grand scheme of things, you're still helping the corporation and keeping it in existence, yes. But I also don't think they're some dystopian corporation or something in this case. I myself personally do very deeply hate advertising, advertisements, adtech, whatever, you name it, but your phrasing of "what their work is in service of" makes it sound like Monsanto or something. They're not even anywhere near Facebook's level of badness (as far I'm aware, at least).
They make a fun app with a fun new communication paradigm that lots of people enjoy using, and they're trying to monetize it with ads. I'm not a fan of the app or the business model, but there are tons of way worse things in the world.