Morning thought: if I was a marketer I'd try to confirm my hypothesis of an "I care about this topic" window with the most recent BLM movement. Will it also expire from the world's attention in the same time frame or will it actually create some lasting change? At least one big difference is that BLM is US-focused.
Sadly, this is very true. It's not cool anymore (just check Google Trends to confirm) to think about it and society doesn't care enough about the vulnerable that it affects (old and poor). Or they care, but they care about themselves and their families (therefore their income) more. Not judging. Just what I'm seeing.
Without adequate testing, tracing, a vaccine or medical insurance in the US, the only endgame is herd immunity, like every other flu or plague in history.
