Anyway, if those claims bear out then it would seem like EVC has a possible future as an "AVC killer," though the computation complexity factors are complicated by the wide deployment of hardware acceleration for AVC encode/decode. Of course, hardware support could materialize for EVC as well, but it does rather complicate possible adoption for what we'll call a "sub-generational" improvement, in a world coming around right about now to AV1 hardware support.
Perhaps reduced computational demands could lead to a niche of usage in unaccelerated environments. I don't know if there's an example of significant uptake for an "in-between" step like this that one could point to as a possible model for success, though.
