So-called "security by obscurity" is critically important.
I must disagree emphatically with open-source enthusiasts who believe that "security by obscurity is bad" advice applies to everything. In my opinion, it only applies to a small subset of certain types of software - packages that are meant to be used on extremely large scale, such as web servers, encryption algorithms, and the like. Attempts to apply it to other areas are foolish.
Obscurity is the only possible mechanism for keeping a highly popular link-aggregating site's story ranking reflective of what the community of genuine readers wants to see when under attack by "content promoter" types.