Yes, there is a bit of "bullshit" that goes with a Goenka course for want of a better word. The way I looked at it was the only reason I was being annoyed by it was because of my ego. Question why those aspects of the course bother you.
It makes sense to answer in terms of ego, and it's true ego plays a role. But the way this truth is used to shield away from tough questions is precisely what sounds sectarian to me.