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unless you go over the top with praising the pricemost apple enthusiasts think that the price is spot on and in no way overblown. (i do not have an opinion on the matter as i neither own nor use apple devices)
i dont think you can convey any point about apple in a sarcastic manner while omitting a /s tag. there are always people honestly believing the point you're stating sarcastically.
this applies to both negative and positive statements