Most people will take free headphones, including those who initially have no intention of paying for TV. Most people will be too embarrassed to ask for headphones when bored during mid flight, especially if they've already refused them and told the air hostess they have absolutely no intention of paying such an outrageous fee.
Not telling people the price until they've decided they want something is just savvy marketing.
It's a hustle when you have to pay more than $6 to print your boarding pass for the flight you've already paid for http://www.ryanair.com/en/questions/how-much-does-it-cost-to...
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