I kinda don't want to put it into words, since speaking ill of anyone's project isn't my thing. But, you're looking at someone pricing basic gif interactions and integration behind a "token"-money system a'la mobile games. It's not adding anything special either, it's literally using the 1996 GIF format with some js stuff. You'll find this and it's like without much trouble, or be able to code it yourself if you really like wrong solutions.

So tl;dr: It's a tech that's a couple of decades too late, with an egregious pricing method, and throwing in the word "intelligence" for who knows why.

If someone want's to do this, hey, I don't want to stop them. Go for it. But looking at that, and going "Woah this site is something else." and asking about the tokens? You can probably see how I can think you might have something to do with that page?

Unless. "Woah this site is something else." as in... this looks like a parody of something, or otherwise a joke, then yeah. It totally does look like something else.

So, anyways. You did ask. I know it makes me seem like an ass for putting it into words.