That, and mixture of a sunken cost fallacy/lack of the ability to step back and review if the chosen solution is really better/simpler rather than a hell of accidental complexity. If you've spend countless months to grok k8s and sell it to your customer/boss, it just has to be good, doesn't it?

Plus, there's a great desire to go for an utopian future cleaning up all that's wrong with current tech. This was the case with Java in the 2000s, and is the case with Rust (and to a lesser degree with WASM) today, and k8s. Starting over is easier and more fun than fixing your shit.

And another factor are the deep pockets of cloud providers who bombard us with k8s stories, plus devs with an investment into k8s and/or Stockholm syndrome. Same story with webdevs longing for nuclear weapons a la React for relatively simple sites to make them attractive on the job market, until the bubble collapses.

But like with all generational phenomenae, the next wave of devs will tear down daddy-o's shit and rediscover simple tools and deploys without gobs of yaml.