I didn't say more users, I said appropriate for more users. The alternative I mentioned is Nomad and I wish more people would give it a try and decide for themselves. The momentum behind it is Hashicorp, makers of Vault, Consul, Terraform, Vagrant, all battle-proven tools. The fact that there's one big player behind it really shows in how polished the tool, UI and documentation is.
The issue that I have with managed k8s is that these products will decrease the pressure to improve k8s documentation, tooling and setup itself. And then there's folks (like me) who want or need to run something like k8s on bare metal hardware outside of a cloud where the cloud-managed solution isn't available.