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0 pointsSwizec6y ago0 comments

> Sometimes "unsubscribe from all" is completely ignored. Which really angers me.

I have a big problem with this and never know what to do.

Person buys my course after following newsletters for a while. All good.

I put them on a followup list that helps guide them through the course and keep them on track. All good.

They get a newsletter they don’t like and unsubscribe.

Now they stop getting followup guidance emails for the course. This is a problem. Almost certain not what they wanted to happen either. But okay I honor it.

A while later I make a huge update to the course or migrate to a new platform. I need to tell every buyer that their account is moving. But some have unsubscribed from all emails.

Do I add them back or not?

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6 comments · 2 top-level

wastedhours6y ago· 2 in thread

> Now they stop getting followup guidance emails for the course.

This might be the ex-marketer coming out in me, but surely the course guidance emails could be considered transactional to the service and be honoured by a different opt-in/out policy to the newsletter?

> I need to tell every buyer that their account is moving

Again, this use case isn't marketing, and should very much be allowed as a requirement to keep people informed about the use of their data. In the same way a "change password" email is allowed to be sent.

SwizecOP6y ago

But my email platform doesn’t do that. When you hit “unsub all” you unsub all

That’s the tricky part that most “ew email is spam” folk forget. The definition of “all” can be super nuanced and most people don’t think about it.

antsar6y ago

From the sidelines, I'd think the answer is that your email platform should have that feature, or you should consider using entirely separate flows/tools for transactional emails and marketing emails. Not a lawyer, but AFAIK transactional emails are not subject to Spam rules & don't even need to have an "Unsubscribe" link. Mixing the two is just causing yourself needless pain.

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reaperducer6y ago· 2 in thread

When in doubt, they're opted out.

Do you really want to open yourself up to being banned by your new platform, or facing a lawsuit over pennies in revenue?

SwizecOP6y ago

They purchased lifetime access to the content. Should I not give it to them just because they didn’t like an email once?

Imagine being grumpy at a Starbucks barista once and now you can’t get Starbucks again ever anywhere.

Or a better example: You opted out of email now you can’t reset your password. Sorry can’t email you the link.

reaperducer6y ago

Why would unsubscribing from your newsletter stop them from accessing the content? Is the content only delivered via the newsletter from which they unsubscribed?

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6 comments · 2 top-level

wastedhours6y ago· 2 in thread

> Now they stop getting followup guidance emails for the course.

> I need to tell every buyer that their account is moving

SwizecOP6y ago

But my email platform doesn’t do that. When you hit “unsub all” you unsub all

That’s the tricky part that most “ew email is spam” folk forget. The definition of “all” can be super nuanced and most people don’t think about it.

antsar6y ago

1 more reply

reaperducer6y ago· 2 in thread

When in doubt, they're opted out.

Do you really want to open yourself up to being banned by your new platform, or facing a lawsuit over pennies in revenue?

SwizecOP6y ago

They purchased lifetime access to the content. Should I not give it to them just because they didn’t like an email once?

Imagine being grumpy at a Starbucks barista once and now you can’t get Starbucks again ever anywhere.

Or a better example: You opted out of email now you can’t reset your password. Sorry can’t email you the link.

reaperducer6y ago

Why would unsubscribing from your newsletter stop them from accessing the content? Is the content only delivered via the newsletter from which they unsubscribed?

1 more reply

j / k navigate · click thread line to collapse