The trick is framing. Simply frame it as "put America back to work" and "making it easy to work" and you sidestep most of the red scare trigger words.

Part of the decline of the American left in formerly blue collar areas, IMO, is simply that it has become more academic and less attempts at sloganeering or actually doing work to reach out to disaffected people; polls keep revealing that Americans actually like the nitty gritty of the policies but that the marketing of it sucks.