We have an opportunity for someone to get involved who has lots to bring to the business, having worked for one of the major players in the space. He loves the concept and wants to take an active role in the company - more than just adviser but not quite co-founder as he currently has a full-time job.
So we are in a quandary: how to decide what equity share he is worth to us? As of yet, we do not have a valuation. So I'm not sure how we can apply the 1/(1-n) rule (Ref. one of PG's essays) in this case.
Here are some thoughts we've had so far...
- Difficult to base it on the value he'll bring to the company but this is obviously the standard way of giving away equity. So how do we solve this problem?
- It's likely he'll be helping us with gaining funding, so we've thought about structuring it as a "base + bonus" share, dependent on how much money he helps us secure.
So are there standard ways of approaching this kind of situation? And what questions should we be asking ourselves?
If anyone has particular thoughts on it we'd be really keen to speak to you in more detail about what we're doing.
Many thanks,
Nikhil