Oh, that's interesting—their deal with Google was about to expire!
Still—could Apple not strike deals with other vendors? It's not as though Google was the only game in town, especially back then when TomTom was a much bigger deal. At minimum, they could have used their leverage to negotiate with various players—Apple is good at that.
Nokia in particular had a fantastic mapping app, with turn-by-turn directions that worked really well on my N9. They still sell access to this API today: https://www.here.com/
I'm really not convinced that rushing an in-house app out the door was the only possible option.