There was nothing special about the language chosen for viaweb. It was more the ability to understand what their endusers wanted better than their competitors.

Please reconsider your assumptions. PG has written two Lisp books in the nineties, one of them containing a Prolog interpreter. In fact, many Lisp programs utilize some form of logic programming. With regards to "strong static typing", types are but one way to think about things. Since Lisp affords powerful ways to shape the language, there is a culture of implementing and thinking about various paradigms, typing included. For example, the first Haskell implementation was written in Lisp, and there are other explorations of that particular paradigm. All programmers are blub programmers to some extent, but Lisp has the tools and the culture to fight it.