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They found a third way of financing themselves: just support one marketplace which kicks back some money to them on each trade, which they in turn earn from the spread between buy and sell prices.
I thought the US predecessors of this kind of broker (Robin Hood comes to my mind first) which is still pretty new in Europe would have basically the same business model - earning some money with each trade by scraping off a few cents (or a good bunch of cents for stocks with low liquidity) from the spread?