The problem with self-hosting now is that it's usually only for techincal people who know how to setup and maintain servers. I am trying to make so that you can setup, use and maintain my platform with a few clicks, without any technical knowledge. Currently I started doing that by using the cloud-init script for DigitalOcean, so you can go on DO, create a new droplet (with a few clicks), choose LAMP stack and add my cloud-init script which would automatically download and install userTrack. I think this could be optimized even better, in the future I "dream" of a world, where you chose your software (eg. self-hosted Facebook-like platform) and with one click you have your own server running it. I think the DO marketplace is a good start, but they should allow an easy way for developers to sell through their marketplace. I know docker somewhat solves parts of this problem, but for the non-techincal person, with the majority of the software you still need to do some configuration, SSH into some server or setup DNS records.

And with userTrack I feel like I can make a difference, as it's not only self-hosted but I do plan to make it the best analytics tool for landing pages or small websites. By having something that is better, you can make people think about the advantanges of self-hosting, people which would have never thought about that before.