Also, companies are realizing that maybe they don't need to spend thousands of dollars for last minute business trips if they can just do a zoom meeting instead.
Personally I don’t think this is true. The entire sales team where I work is itching to be able to travel to potential customers again. They’re not at all satisfied with Zoom as a replacement.
Administrators above them though are beginning to see their desire to travel isn’t actual justified in greater business value, so their mere preference or their assertion is less likely to be believed.
Travel for current or prospective customers has some of the best ROI of nearly any expense at the company, and this is well understood. To the contrary, everyone up the chain including the CEO is even more eager to resume sales travel.
I have a friend desperate to get out to his overseas clients before they start thinking about not renewing his contract in favour of a local option. (He is a specialised architect working with a luxury auto brand.)
