Facebook stopped being awesome a long time ago. I doubt it ever will be again. You're making it out to be a victim of some kind and it's not. If facebook didn't repeatedly abuse its users' trust and privacy, there'd be no backlash. There'd be no 'flaming' articles and no shitstorms.
> Until it's time again to fish for pageviews at which point another flaming article will be published somewhere and everyone will repost it in their own words in order to get pageviews.
Perhaps so, but the extension isn't a result of a flaming article. It has over 100,000 users and 4000+ weekly installs.