Apple makes kick-ass machines, but I see Macbook Pros everywhere. How many people in the real world need a $2000+ computer? If these people aren't buying it for the logo, what are they buying it for?
Apple has positioned themselves as a lifestyle brand. How can you deny that?
I'm looking at buying a laptop right now and I can either buy an apple MBP ... OR a MONSTER laptop with much better specs for the same-or-less price. I'm hand-wringing over it.
With past laptops I've only been disappointed by the non-Apple laptops I've had. Bad ram, bad battery, bad battery again, bad battery AGAIN, slow-for-hardware-misfiring issues... or the Apple that has been a truly reliable machine for going on nine years.
Trust in Quality.
That's my "denial".
The quality on this laptop is amazing. The keyboard works (have a friend who took his new MBP to Apple 3x in the first month due to keyboard issues). The trackpad is amazing (they used to not be so). I'll be on these machines for the coming years (probably ~6-10 based on my history, then back to OSX).
Edit: it was also ~$1000 cheaper for equivalent specs as the MBP.
But all that is a shitty landscape, opinions are mine. I meant no offense. But you see how things work out there.
And your beliefs about what you presume other people imply should probably stay out of this discussion.