Well, nowadays, marketing is almost as central a function as accounting to many small business. There's no 'TurboTax' out there to help get them online. The marketing space is still full of confusing and clunky tools that the average person can't really use. AdGrok hopes to remedy that by creating a similar tool.
I actually having been hoping someone would make a product like yours' too so good luck!
Note: I've used turbotax.com and it's always worked well, so maybe that's a positive connection.
"Heroku, the TurboTax of Rails Application Deployment, acquired by Salesforce, the TurboTax of CRM. 10 things you can do with Dropbox, the TurboTax of Cloud Storage." Yes, these would also be acceptable applications of the analogy--thats the nature of an analogy...its analogous.
Heroku, the TurboTax of Rails Application Deployment, acquired by Salesforce, the TurboTax of CRM.
10 things you can do with Dropbox, the TurboTax of Cloud Storage.
:P
It would be useful to many sites if AdGrok made it dead simple for other web applications to help you advertise online.
One basic difference is that from the advertiser's perspective, Trada is an agency in which you've essentially outsourced your marketing. However, AdGrok is a tool you can use to manage your own campaign. It can serve either as your stand-alone SEM tool, or as a complement to your existing SEM workflow.
Either way, you get an unparalleled view into what's going on inside your campaign and why.
We also have a managed service offering called GrokMe, in which we set up and manage your campaign for you. That's more in the agency vein, and from the user's perspective, similar to Trada's offering. Again though, even GrokMe users get our GrokBar and can see what's going on at all times.
I call it conflict of interest consulting. It happens in many industries and people (customers being "consulted") are most times oblivious to the conflict.
