With bigger providers like Google and Cloudflare providing free DNS and having presence around the world (to reduce latency), it’s not going to be easy to compete for others.
Recently I switched from Cloudflare to NextDNS. I like the fact that NextDNS has a closer presence in many locations (for lower latency) and also has several ad blocking lists you can subscribe to. It’s close to having a Pi-Hole on the cloud and close to having a non-customized uBlock Origin on the cloud. The web interface to customize this is easy to use. The only thing I don’t like is that it’s not a simple DNS configuration if you aren’t interested in additional protections or ad blocking lists. It requires an app for every supported platform. I don’t recall seeing a set of IP addresses published upfront by NextDNS, like how Google DNS and Cloudflare do. The pricing will be another factor to consider whenever it exits beta.
45.90.28.245 45.90.30.245
https://egbert.net/blog/articles/public-nameservers-with-dns...