I wonder why the downvote? If you, or if you have kids going to college, make sure they're on every internal mailing list possible that college has. That's how I found out about a lot of scholarships. I didn't have any debt because I found out about the scholarships and asked staff and professors to nominate me.

A professor who hears about a scholarship, or a department head who emails their staff, generally doesn't think to include the financial aid office, or any other office in the university.