Just started 3/22. They aren't exactly flying off the shelves. We're getting good traffic but conversion rate is very low.
Would you expect a business like mine to be doing well in this climate? Since we're a new business it's hard to tell if it's our product or the market that is our problem.
If you're marketing only to skiers, I would make that more clear from the beginning (like, put a picture of someone skiing at the top). Alternatively, I would actually consider buying one of these even though I've never been to these places just because they look cool, but in that case I'd want more information about why you chose these places and what makes them interesting in particular.
(and the maps do look really nice! Actually, this is making me wonder if you could integrate with Strava or something and overlay the details of your trip on top of the map, but I'm not really the target market for that, so I don't know if that would work well or not).
Not sure how common my quarantine shopping style is but I doubt I'm a rarity.
The art is super cool. Hopefully it gets more attention once this is all over.
And you're not alone, my last credit card bill was 1/4 my average. I'm hearing similar things from friends.
My business isn't obviously a bad one for a stay-at-home scenario, but our product certainly isn't a necessity either.
For marketing, are you also placing them on location? If so, I can likely help with placement in Burke Mountain Hotel. Edit: my email is in profile
And thanks for the offer re: Burke. I'll hit you up for the connection!
I also don’t get what options I should be buying, and feel like I may not be the target market because I don’t appreciate the copy about the materials used (which I wouldn’t think would necessarily be the same people who like mountain cartography or are climbers.)
Obviously, take a tire-kicker’s feedback with a massive grain of salt. And I can tell that a ton of effort and love has gone into these, which is appealing.
Yea, I was suspicious of how these would do so late in the ski season and that was before a global pandemic happened.
The plan was never to just sell ski maps, so we're thinking expanding the product line is the next move. Hopefully this line does well once colder weather returns.
Near term plans include Cascade Volcanoes in the west and Mt. Washington in the east.