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0 pointshn_throwaway_995y ago0 comments

That is totally not true across the board. I know for a fact that at one point the big online travel sites (booking.com, expedia.com) were some of the largest buyers of adwords among any companies. Can guarantee that is not happening now.

I would guess spend is up only among companies that still have robust revenue. Tons of sectors have essentially been frozen for the time being.

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kenhwang5y ago

Ah, yeah, can confirm the travel segment cratered into the ground. I can see adwords being an unpopular product overall at the moment. It's just an awful format for rebranding/storytelling/marketing.

aabhay5y ago

This is super interesting. I never thought of search ads from the lens of storytelling, only from the lens of click through. Interesting that a lot of SEO-built brands have no way to even reach customers to repair brand now, since search volume is so down.

eitally5y ago

I suspect this is one of the reasons advertising on Instagram is going gangbusters. The combo of better targeting + a format that naturally lends itself to storytelling makes for a much more compelling advertising platform.

sytelus5y ago

If I was running travel business, I would be selling 20-50% off coupons set to expire in December, 2022. This does reduce future revenue but will at least normalize the hole today a little bit. I know many people would jump on deals like this.

pishpash5y ago

I like the idea of futures on everything.

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