Customers loved how it was both small and powerful, so we've improved it by making it much larger...[1]
OK, I realise they mean "small compared to the ridiculous size of other phones" here, but I still feel like they've missed the point. They could have had the only truly small and powerful phone on the market in 2020, on any OS! No competitors. They could have even kept the exact same old SE size and had an even bigger screen (5") if they went edge-to-edge.
[1] https://www.apple.com/iphone/compare/?device1=iphoneSE&devic...