When they released the last SE, it was the previous generation phone design with updated internals at a lower price point.
When they released this SE, it is the previous generation phone design with updated internals at a lower price point.
I don't think Apple's intention was to get all of the "I like tiny phones" people to upgrade and they somehow just missed the mark. They know who they want to buy this phone, it just doesn't happen to be one group of people who liked the old SE.