It's really frustrating. I use my phone to listen to music at work, and while I'm far from being an audiophile, things like a tinny high end are still annoying. Where Apple has spent so much time marketing to creatives, you'd think they would pay more attention to something like this. My impression, though, is that they're so caught up with the cash cow that is AirPods and wireless Beats headphones that they just don't care anymore.