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Watching Amazon's Future in a Fashion Show
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(notboring.substack.com)
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packym
6y ago
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packym
OP
6y ago
Amazon's new show, Making the Cut, is just another fashion show. But it's also a big Jeff Bezos flex, and a glimpse into the future of its content-to-commerce efforts. One day, Amazon will create shows built to sell every product category.
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