For example, I can't tell you how many times I've heard "I tried a Moto g and it's horrible! My old iPhone was better", or "this $300 Dell laptop is way worse than my MacBook". Of course a $1000 phone is better than a $200 phone, and likewise for the laptops.
But when you start looking at high-end laptops like the surface series, or phones like oppo/Huawei, it's usually in favor of the non-apple.