I'm not sure what you mean by the "transmitted data itself is not encrypted". The payload (the packet above layer 5) is encrypted. The distinction people need to make is who the _confidentiality_ applies to. The communications are not confidential between the callers/callees. The communications are only confidential between Zoom servers and the users. The provider sees all.
I think you understand this but maybe you didn't word it quite correctly. Never confuse confidentiality with encryption is the take-away that we as an industry need to do a better job telling our users about.
Edit: Well the communication isn't ONLY confidential between users & zoom but I'm simplifying for point of brevity.