It's also important to remember that our society spent centuries where women were effectively property of men. We've been digging our way out of that, but there's still a lot of overhang. The level of cultural and legal support for women leaving abusive men varies a lot from place to place and person to person.
The manipulation makes it difficult for the victim to act. Family suspects the victim is a little unglued, Friendships are disrupted early on, etc.
Read about this guy as an extreme example: https://en.wikipedia.org/wiki/Keith_Raniere
This guy was a self-help guru type who leveraged guilt and blackmail to literally build a company around having a harem of sex slaves.
The cops are specially evil in that regard, incidence of family abuse in the steroid gang is 5 times the regular population. If you call the police you may find they'll side against the caller.
In this scenario, it's easy for the alert part of the brain to say "let's just download this app and set it up, just for the heck of it, even though I don't really need it," and it won't feel like the same kind of commitment that is needed to actually leave the relationship, or get a restraining order etc.
Or, similarly, a concerned friend could say "I know you say he'll never take away your phone, but let's just set this up, for the heck of it." Again, the victim may agree, with the one part of their mind knowing it's the right thing to do, and providing plausible deniability for the other part of their mind.
Restraining orders also only stop people willing to respect them. If someone wants to commit murder, the idea of violating a restraining order marginally increasing the punishment and risk of capture changing their mind is a bit laughable.
It's a long answer to this, but I'd suggest people look up the "Wanted Podcast" episode 22 to understand similar situations better. It's 2 bail recovery agents telling a story of a skip they tracked down. She had missed a court date (probably because of her situation - being effectively forced into prostitution). She was in a terrible situation, but because of drug addiction and other psychological control in an abusive relationship, she couldn't bring herself to leave. She had called her parents for help, but then called back and told them to ignore it. One of the toughest people I've ever known hesitated to confront the man controlling her life. She had a phone at times, but it could be taken away by her captor, and when she had chances to leave she wouldn't take them. I doubt she specifically would use an app like this, but it's a case of not wanting to leave, being able to leave whenever she wants, but at times it escalates and she wants to leave but loses her ability to call for help.
It's irrational, but it happens to people.