I'm imagining a scenario where you have some sort of SAAS that a customer uses, then there is some issue (could be real, could be made up or the customer's fault, but I doubt a court could tell before trial) and the customer sues you for some huge amount of "potential lost revenue". Just the pessimist in me talking, but I'm pretty sure I've read before about things like this. Incorporation is so cheap, I don't see why you wouldn't just do that right before you start doing actual business to protect against this scenario.