Yep, that makes sense. I’ll say most marketing books I listen to that are 10 years old are brutally out of date.
The focus on detail that made the book a success also made it go out of date relatively quickly.
It needs an update. That is on my to do list most years (between running MicroConf and TinySeed) and one of these days I will circle back and get it done.
Honestly, this weighs on me. It’s something I’ve been wanting to do for years.
