There's a software-industry version of that book about the startup Ask Computer Software killing it in the MRP business software space with a product called MANMAN. Maybe somebody remembers the title?
It's like reading a long version of one of Paul Graham's essays.
Some of the things it covers:
- Ask's actual relationships with customers. One of them interviews all other existing clients before buying (like 200 companies.)
- the software team dynamics. One "rockstar" polyfills over all the weird OS bugs at the time, so the others can work on the actual application.
Ask eventually acquired Ingres.