Every company will protect themselves. Why is this controversial? Please list the companies that open themselves up to litigation and show me how that's ethical.
"as long as it's valuable to someone"
This is so vague as to be meaningless. What about your browser, ISP, OS, phone, and the million other services that you use? Context matters.
"The liability is worth it if the price is right."
Are you claiming that a company selling enterprise video tech for 100s of millions and operating under all the latest data regulations is somehow trying to squeeze out a few pennies by selling some worthless data while risking massive lawsuits?