For whatever reason, video content is tightly tethered to copyright based gatekeeping profits. The cycle can be seen in literally every country.

Similar reasons for why Youtuber film-makers aren't treated seriously by Hollywood film-makers ie their portfolios aren't taken seriously. There's a weird snobbishness in the whole industry

Except... it's not. It's still bundled, just differently.

A la carte would be what Amazon Prime Video does with all of the stuff that isn't free--you just pay for the thing you actually watch.