This makes paying users less likely to sympathize with the content provider. And then you see those transparent attempts to skew numbers so they can generate some compassion ("This episode of GoT was pirated 30 million times which means we lost 30 million possible subscribers!!11" type thing) and you start having a really bad impression about them whether you pay for the service o not.
I am forced to torrent content that I already legally pay for just to get a proper subtitle or voice over for example, because sometimes I get a different experience for the same content based on the country I'm in.