You're talking about the large, collaborationist unions we know in the US - e.g. those in the AFL-CIO - where "the union" is an external entity to "the unionizing workers"; and often with the bureaucratic motivations you describe. I specifically mentioned that's not the kind of unionization I advise.
Also, payment is just one of many issues in a workplace. The basic need for a union is that the company's owners have the mechanisms for thinking, discussing, deciding acting collectively and concertedly, but its employees do not. That's what a union should be.
On that basis, employees may want to tackle issues like:
* Treatment by managers/management * Workplace culture * Physical working conditions * Workforce size vs. "squeezing" of existing employees * Advancement opportunities within the company/organization * Professional standards
and so on.
Finally, remember that a gaming development house has a lot of employees other than developers per se: QA, art, production, administrative etc.
> Nowadays people mostly crunch ... or because they are paid OT.
If people make a good salary, they don't work overtime because they don't need to. There must be some kind of psychological pressure in that direction. Overwork should be avoided.
- who have joint interests and may wish to discuss things, take decisions, and act collect