Again, don't conflate discussion and attention with actual change. People who produce the news always have to select their topics, so saying that the news is selectively focusing on something is a tautology. The real question is why people are selecting these topics - and you'd have to direct that question to media producers.
The reality is that approval of unions is not outside of historic trends. The last 10 years has seen a marked increase, but that increase started from historic lows. The current approval rating is not abnormally high [1].
> And when change occurs, whether a social trend, or new product type, or whatever- the pioneers tend to be smaller examples rather than high-profile, no?
In the case of unionization no, not at all. Early unionization efforts were not only industry-wide but society-wide (except for the exclusion of blacks and immigrants). Groups like the Knights of Labor and American Federation of Labor sought to organize all American workers. Big changes in society are usually made by big groups. The reality is that the fact that 350 workers unionizing in a field of millions has near zero effect.
1. https://news.gallup.com/poll/241679/labor-union-approval-ste...