It probably works both ways, depending on exactly how low or high the rents are held. I've lived in some really, really nice areas that are rent controlled (SF Pacific Heights, Santa Monica, Downtown San Diego), apparently others have lived in relatively crappy neighborhoods where rent is also controlled.
Now that I think about it further, it seems obvious that rent control would be a tool that can be used by a municipality to control rents in either direction, depending on their goals.