https://youtu.be/-k-V3ESHcfAHe wants fake meat so we eat plants instead of real meat. He wants the fake meat to cook and taste like meat. This is to save the planet from climate change.
Try an Impossible Whopper at Burger King, it is on the 2 for $6 menu now. The toppings make it taste like a Whopper but if you just eat the meat it tastes like beans but still enough to pass for a burger.
Tyson quit being a meat company and became a protein company to server fake meat for chicken substitutes.