It's just A/B testing happens to align well with being an employee, not caring about the company, the future of the company, only caring to impress your boss short term and then getting promoted or leaving for another company. It's like a perfect selfish short term instrument for that, it doesn't burden you with mid and long term consequences.
But it's actually pretty hard to find something where A/B testing would be appropriate, outside of measuring effectiveness of ads of course, since they are naturally short term and consequence-free.