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0 pointsrurp6y ago0 comments

This might be a silly question but how did you measure the effectiveness of the TV ads?

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1 comments · 1 top-level

You can analyse traffic to provide a probabilistic view of web or app hits and conversions driven by TV. This works by identifying spikes of traffic within a 5 minute window following a TV ad.

Source: https://tvsquared.com/

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