That said, Bump seems like a cool company, solving a cool problem. Best of luck finding your rockstarninjas!
i guess i also didn't understand why w3 changed "html5" to "html", so i think i am seeing a trend here.
With Ninjas there is at least some sense of skill involved. There is a willing to die for the cause connotation that is off putting.
Basically there are plenty of behaviors and attitudes associated with rock stars and Ninjas that hint at poor working conditions, and a focus on popularity over technical quality.
C'mon guys, don't use such a trendy, silly adjective to describe people you want to hire. It's incredibly over-used.
"Bump is the simplest way to use your phone to interact with others in the real world."
I can think of at least one use of my phone to interact with others that is pretty dead simple.