So at the end of the day, it means I don't get to enjoy as much quality content from the publications that I love.

In my view, I end up with the best content when advertisers aren't going to one or two central places for their ad buys online. I'm actually an advertiser, myself (as just one part of my job). And I certainly know how my own buying practices have shifted over the past 14 years to now be 100% focused on FB/Google. Some of the Google money trickles down to other publications, and certainly this makes my job easier, but I don't think it's a good thing as somebody who also loves reading online.