I use them for real work. Taking notes (the split windows view is awesome for this - notes app in one window and the book in the other), reading, creating illustrations and other artwork, etc. I don't think they are a toy at all. I have a desktop computer and a couple of high end laptops, but I still reach for the ipad most often.

Because people are paying money for 12.9 iPad Pros with a keyboard, pencil and cellular as toys.